Unforgettable Songs • Classic • Rock • Jazz on Instagram: "The Pepsi Gladiator commercial premiered in 2004 and instantly became one of the most iconic ads in pop-culture history. It starred Beyoncé, Britney Spears, and Pink, with Enrique Iglesias cast as the villainous emperor. With an estimated budget of $8–10 million, it was one of the most expensive commercials ever made at the time. The ad was filmed at Rome’s Cinecittà Studios, the same legendary location used for films like Gladiator and