hogfish Tom Twyford of the West Palm Beach Fishing Club, fillets Hogfish with the 9" Bubba Blade Tapered Flex.

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce …

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Because you can't go wrong with this knife and Bubba Blades in general. I first learned about Bubba Blade knives in Alaska, and became a believer after they made short work on some big halibut.

We would recommend checking out our "Bubba Fishing App" video on our YouTube for an overview of the different functions and features available in our Bubba Fishing App

Here at Bubba we pride ourselves in the fishing tools we make for fishermen all over the world. Our fishing tools are hand-crafted by engineers to be the highest quality, so you can live Bubba's lifestyle …

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Our signature Bubba non-slip grip handle provides a consistent and classic feel to our new style of knife. The Multi-Flex™ comes in a premium EVA carrying case with a puncture-resistant inner lining, …

The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to …