Chinese brand Mixue Ice Cream and Tea, the world's largest fastfood chain by number of stores, is set to open its first location in New York as it continues to expand its overseas presence. The ...
Slow expansion in Japan and store closures in Hong Kong suggest low prices may not be enough to win over consumers in mature ...
A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail market ...
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