The elf, for example, can be found in different places throughout the day. It can also be involved in a fun activity, like baking cookies or decorating the Christmas tree. Here’s how the story goes: ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...

The Elf on the Shelf has quickly became one of the most popular toys associated with Christmas. No matter where you go on social media these days, parents are sharing the elaborate setups left by ...

Is Elf on a Shelf creepy? Is regifting acceptable now? How about fake trees? These questions, among several others, typically lead to debates around the holiday season. Similar to arguments over candy ...

James Belton, the “father figure” of the WSFA family walks down memory lane with excitement for the station’s future. A woman is dead after a house fire in Selma, marking the latest in a series of ...

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business. Canada making border crossing change that will ...

As Christmas Day draws closer, families search for unique ideas to keep the Elf on the Shelf magic alive. A Christmas tradition, it involves a Scout Elf who watches over a family and reports back to ...