If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than ...

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic ...

Publicis Groupe, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to ...

Their joint venture, AKQA uka, will be merged with AKQA Tokyo into a single entity aimed at transformative business services ...

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This ...

From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.

Brand consultancy Lippincott has published its seventh annual "Go-To Brands 2025" list. Lippincott's past work includes significant projects such as assisting Delta with its recovery after an 18-month ...