Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

Editor’s Note: The SCM thesis Enhancing Supply Chain Operating Models Through Segmentation was authored by Ibrahim AlArfaj and Yalcin Arslan and supervised by Dr. Özden Tozanlı. For more information ...

In October of 2017, chip giant Intel (NASDAQ: INTC) released a new family of processors, known as Coffee Lake, for the desktop personal computer market. The initial wave of chips and related platforms ...

The hair care industry is booming with innovation, but is excessive product segmentation blurring the line between value and confusion? (This is an AI generated image by DALL-E) In the age of beauty, ...