The Perfect Storm Hitting Generation X Almost 900,000 private sector employees have already lost their jobs and another ...

They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Generation X, or those born between 1965 and 1980, are particular about their habits and behavior. Often raised by Baby Boomer parents, respect, self-reliance, and dependability were the values they ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

These are tough lessons that usually come with experience. Our wisdom was earned, and we are trying our best to pass it down. Gen X was built different. We were latchkey kids who had to be tough and ...