This article originally appeared on American Express Open Forum. What's daunting and difficult to perfect, vital to your brand, and guaranteed to boost your company's presence and name recognition? It ...

A "tagline" is a catchphrase or slogan, usually used in advertising on commercials, print ads or packaging. A great tagline can help a product by sending a message, highlighting an attribute or ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

Is the Kentucky Derby really %27the most exciting two minutes in sports%27%3F A memorable slogan or tagline can do wonders for your business Here%27s how to create a ...

Taglines are the verbal earworms of the marketing world, burrowing deep into customers’ brains and helping them remember what a campaign, brand or your entire business is about. If they’re good, that ...

Memorable taglines have long been defining elements of modern brands. A great tagline communicates brand promise in just a few words, serving as a valuable shorthand for all that the product or ...

According to Toronto Marketing Blog it’s, “a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to ...

Brand managers typically have a vision when this stage of development is initiated. Whether they involve brand characteristics or personalities, descriptors reside on paper or in the minds of the ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...