For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...

Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

Is your Yellow Pages destined for the recycling? Flickr/Francis Mariani , CC BY-NC-ND Yellow Pages directories have been appearing on doorsteps across Australia in recent weeks. As often as not, they ...

Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined ...