Audiences are flocking to Telemundo and Peacock’s Spanish-language coverage of the World Cup – so much so that the network is capturing nearly half of all U.S. viewers tuning in.

Most-Watched Group Stage in English-Language U.S. History Up +92% vs. 2022 Averaging 5,052,000 Viewers Across FOX, FS1 and Tubi  The Stars and Stripes Dominate with Three Most-Watched USMNT FIFA World Cup™ Telecasts in English-Language U.

When the 2026 FIFA World Cup kicks off in North America on June 11, it’s easily predicted to garner billions of viewers all over the globe, with millions of fans also watching the action live. The 2022 World Cup in Qatar saw more than 5 billion people engage with the tournament,

The beautiful game seems to have captured the imagination of the United States, as it is putting up record-high viewership numbers. With the FIFA World Cup being held partly in the United States, the hope was that the general population would start getting invested in the sport.

FIFA World Cup 2026™ Group Stage Averages a Total Audience Delivery of 4.6 million viewers in Spanish, Up 122% vs. 2022 Group Stage

The 2026 Men's World Cup matches have already broken viewership records. Things are still early, so bigger audiences may be on the horizon.

Viewership in the U.S. for the opening match of the Men’s FIFA World Cup smashed records for FOX Sports. The match, which saw Mexico top South Africa 2-0 had an average of 6.309 million viewers across FOX,

Viewership of FIFA World Cup 2026™ Averages 7.5 Million Viewers, Up +234% vs. 2022 Through First Twelve Games. USA Opener on Friday is Most-Watched USMNT FIFA World Cup™ Match

Fox and Tubi averaged just under 16 million viewers for the game on Friday night with the 9pm ET start (15.986 million), marking the best USMNT English-language audience ever. That figure is up 106% from the USMNT’s first match again Wales in the 2022 World Cup,

FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the price up even more.

Others around the country may scoff at the notion that Kansas City is the Soccer Capital of America, but there is no denying it’s the Soccer Viewing Capital of America. At least