Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership ...

Some of the most heartening success stories start from humble roots, and when you realise that Nirma found its beginning in the backyard of a house in Ahmedabad, manufactured by a chemist who then ...

Nirma has released its latest commercial which takes a fresh look at how the washing powder's effectiveness against dirt and stains. This new commercial created by Thoughtshop, comes after the ...

After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has ...