What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...

If you've ever visited the Google homepage on a holiday or any other historic dates, chances are you've noticed that the Google logo looks more artistic than usual. What you're seeing is likely a ...

Besides being the most popular search engine, Google also offers free games that users can play when they’re bored. Many of these games are based on well-known classics and can keep you entertained ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...