Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...

Add Yahoo as a preferred source to see more of our stories on Google. A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus ...

The two most iconic characters in the Transformers franchise are easily Optimus Prime and Megatron, with versions of these Cybertronians appearing in almost every iteration of the brand. Now, their ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

In early 2021, Transformers fans all shared a collective gasp when Hasbro and Robosen debuted a 19-inch tall Optimus Prime toy that could transform from a truck, to a robot, and back again, all on its ...

Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets. Nostalgia is a messy thing. Looking back on the parts of our youth that ...