SAN FRANCISCO--(BUSINESS WIRE)--THX Ltd., the legendary audio and visual fidelity company founded by Hollywood creative greats such as George Lucas, today announced the launch of its first new trailer ...

THX Deep Note returns with “Spark,” a new trailer that updates a 42-year cinema ritual for today’s immersive moviegoing experience. THX Ltd. has spent more than four decades teaching moviegoers to ...

Do you remember how disappointed you were, years ago, when you got to the theater only to find out the THX showing of the movie you came to see was sold out? THX certified cinemas are few and far ...

In the new BTS film, Coleman explores the "ignition of creativity," highlighting how the team utilized 2026’s most advanced formats, including HDR10+ and Eclipsa Audio, to rebuild the THX identity ...

There are some iconic movie title cards out there, but perhaps none as monumental as that of THX, the Lucasfilm subsidiary whose logo accompanies that huge swelling sound you’ve definitely heard ...

The Deep Note, the distinctive synthesized crescendo that is THX’s audio trademark, is one of the most iconic sounds in all of film. For the effects firm’s 35th anniversary, they’ve now shared the ...