Sony has shocked the industry by announcing a deal with TCL for its TV arm – but should Alpha users be worried?

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

The joint venture will retain the Sony and Bravia brand names on products. The move shifts Sony from being a standalone TV ...

In a new landmark deal, starting in 2027, new TVs from Sony will be designed by China's TCL, not Sony, yet Sony retains 49% ...

Sony Group Corp. is spinning off its long-struggling television business, once a flagship of its consumer electronics ...

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony Corp. said yesterday it will spin off its home entertainment business into a joint venture with major Chinese television ...

PlayStation maker Sony's latest deal ends one of its longest-running business ventures, one that predates the video game console by several decades.

This week, Sony and TCL announced the settling of a deal that would see Sony’s Bravia TV business spun off from the main ...

Sony and TCL hope to leverage technology and manufacturing strengths, as a collective front amidst the competitive home ...

TOKYO -- Sony Group said on Tuesday it will carve out its TV business and transfer it to a new joint venture with China's TCL ...