Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...
Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...
If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...
If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...
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