SNOW's AI momentum is notable, but GOOGL's cloud growth, backlog strength, and stock performance give it the edge now.

Snowflake Inc. (NYSE: SNOW) in talks to acquire Observe Inc. for about $1 billion. Deal aligns with Snowflake's AI and data ...

Snowflake Inc.’s Data Cloud Summit 2024 was a weeklong event that brought together more than 20,000 of Snowflake’s core enterprise customers, developers and ecosystem partners to San Francisco this ...

Snowflake reportedly is in talks to buy startup Observe, a deal that would add to its artificial intelligence acquisition ...

Over the past several months we’ve produced a number of in-depth analyses laying out our mental model for the future of data platforms. There are two core themes: 1) Data from people, places, things ...

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Today, data giant Snowflake expanded its product portfolio with the ...

Snowflake Inc.'s key strength is its user-friendly, cloud-native data platform, enabling rapid data use without deep engineering expertise, justifying its premium pricing. While not the cheapest ...

Cloud data platform’s backward-incompatible database schema change left customers unable to query data or ingest files ...

Snowflake SNOW recently launched its new Cybersecurity workload that enables cyber security teams to protect their enterprises within the Data cloud. Snowflake’s newly launched workload is ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In another move to help enterprises better mobilize their data, Snowflake ...