In retail, it’s hard to understate the impact of customer product reviews. With the growth of e-commerce over the past decade, shoppers are eager to hear what others think of products before they make ...

Some companies pay people to post positive reviews. This is particularly common with apps that are free to download, but even ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Throughout 2024, the Underscored testing team was constantly testing and writing product reviews to help you, our readers, find the absolute best things for your life. We had our hands on everything ...

Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most ...

This article is a part of CNN Underscored’s Guide to Sleep, a weeklong focus on everything you need to sleep better. We’ll be featuring new products, tips and exclusive deals all week, so check in ...

Katie Mehr does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Want to know if a grocery product is a healthy choice, or if it contains ingredients that are bad for you? Just scan it! But be careful – one brand says you may be “deceived and confused” by the ...