Planning and executing successful paid search campaigns is no longer a luxury for hospitals and health systems, but a necessity. Nearly 80 percent of consumers now utilize search engines to discover ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.

As healthcare systems get more savvy about using digital to improve patient acquisition, more medical providers are asking me about the best ways to apply paid search and social media. For example, a ...

Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.