Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, ...

According to a press release out today, as part of a bigger transaction AutoWeb has acquired the domain name AutoWeb.com and related trademarks from Autobytel (Nasdaq: ABTL), for $1.5 million in ...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Pay-per-click (PPC) ads appear depending on what a user is searching for, and the advertiser ...

Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals. Search engine marketing, much like love, is ...

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...