Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With ...

Pay-per-click (PPC) marketing can be a powerful tool to boost traffic to your website for a relatively small investment. It allows you to “jump the queue” and make sure you get seen by the audience ...

In the world of pay-per-click (PPC) marketing, every click literally counts. Literally. If you’re serving other customers with PPC services, the stakes are high. Getting your clients the clicks they ...

Opinions expressed by Entrepreneur contributors are their own. One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google ...

As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your ...

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...

Kevin Lee give us a list of the "common, easily rectified mistakes" that can derail even the best PPC search advertising campaigns. Among them: failure to track, track the right things, or track at ...

In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover, to explore the lessons learned from mistakes, team dynamics, and the evolving role ...

Not testing, not having conversion tracking to measure results, running too many tests for your budget, not padding tests to reduce the risk of losing performance: these are some of the big mistakes ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a few things I wish ...

This is the second in a three part series on the top Internet marketing mistakes. For part one, on Web site design and analytics mistakes, click here. Paid search is one of the top lead and sales ...