Business owners often talk about market share with great reverence, treating it as the “holy grail” in measuring the success of an enterprise. Acquiring more market share keeps them pushing forward, ...

In 2020, when we launched our events platform at my organization, Goldcast, multiple competitors already had $50M in funding, and everyone said we were “too late.” Rather than compete for the same ...

Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle ...

Mindshare is integrating its media capabilities with the skills of performance marketing stablemate Neo in a move designed to tighten ties between brand-building and demand. While the two WPP shops ...

Will Fan, CEO at NewCampus, a modern business school for emerging markets. At the intersection of education, community and new technology. Capturing mindshare is a crucial step in building a brand ...

Mindshare has appointed Beatriz Mariño as its global chief investment officer. Mariño joins from Publicis Media, where she was global managing director investment and accountability at PMX, Publicis ...

There’s no question that bear markets are the best time for founders to tuck their heads down and build. Right now, Web3 leaders have a unique opportunity to create something truly revolutionary—not ...

The company will handle media planning and buying for Lionsgate, Summit, Roadside Attractions and Pantelion Films. By Gregg Kilday Freelance Contributor Following last year’s acquisition of Summit by ...

Meme tokens pumped across all categories, as the crypto market recovered. Both older established memes and new AI-generated ...

Solana remained the mindshare leader for the second year in a row, with over 26% mindshare. Ethereum flipped Base with over 13% mindshare, while SUI and BNB Chain had the biggest percentage growth.

Mindshare unveiled a comprehensive worldwide rebranding of its corporate ID. The initiative includes the introduction of a new logo and coincides with the completion of the media agency’s ...