Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told ...
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose ...
New Delhi: Meta has launched an expanded suite of performance-driven advertising tools designed to help marketers optimise campaigns based on the outcomes their businesses value most. The enhanced ...
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