With the nature and business of feature films changing almost daily, Comscore has announced “Movies Everywhere,” a new cross-screen measurement system. The offering will provide daily sales reports ...
With more and more theatrical features being released via premium video on demand [PVOD], Nielsen is launching a dedicated tool to capture movie viewing. The new measurement tool also will be able to ...
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales ...
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