To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...

Yes, I’m a big believer in brands and branding. Yes, I put the latter in air quotes in the title of this piece. No, I’m not questioning the importance or existence of branding. If anything, what ...