For years, we measured marketing success in terms of activity, likes, reach, followers, impressions, and clicks .

Budgets are often reduced when marketing reports focus only on likes and impressions, when marketing activities can rsquo;t ...

It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to ...

Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. When it comes to establishing a marketing budget, there are ...

Danny Sullivan writes Search Marketing Isn’t Just Math & Machines, which is in reaction to some chatter that the only way to work in search is to work it mathematically. When I was younger I was good ...

Every once in a rare while the future “tunnels” into the present, and you’re shown a glimpse. But only once (so far) has a Dutch master dead some 347 years had a hand in it. Or a brushstroke. In April ...

TUCSON, Ariz.--(BUSINESS WIRE)--#K12--Illustrative Mathematics (IM), the author and developer of the highly rated IM 6–12 Math curriculum, today announced the appointment of Brandi Tyler as vice ...