When you sell B2B, you don’t normally sell to just one person. You're selling to a group of decision-makers who have different levels of influence and different positions in the company. Apart from ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Most companies want to scale efficiently, but few truly understand the mechanics of how work gets done. That’s where business process mapping comes in. Business process mapping visually outlines how ...

But this is 2021, there is a new process in town. Organisations need to change their sales strategy or be left behind. Here’s what Sales reps need to know to navigate the B2B buying journey: Buying ...