Brands today are grappling with unprecedented challenges of customer acquisition and loyalty due to one common issue: the centralization of choices. Consumers have power like never before. All the ...

It might sound unglamorous, but back-end listing systems for residential firms are the startup world’s latest meal ticket. Long the domain of two companies in New York — RealPlus and On-Line ...

Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with a co-branded look and feel. Yesterday, ...

From the March issue: It might sound unglamorous, but back-end listing systems for residential firms are the startup world’s latest meal ticket. Long the domain of two companies in New York — RealPlus ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...