Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The new Lego Galaxy themed land featuring an indoor roller coaster ride through the dark and a pair of outer space-themed ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego enthusiasts of all ages gathered for CSRA Brick Con, an event that brings together builders to share their creations and ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Soon, he started sharing videos about his Legos online as a way to show off his collection. After several videos related to ...