The Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase. Whether you’re starting your own business ...

As you learn the SEO ropes, ranking in the top two or three pages in major search engines won’t be easy. SEO can take months or longer to get the results you’re looking for. What’s the alternative to ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

On Google Groups, the AdWords API Advisor shares some videos and useful documentation on how to get the most out of the Google AdWords API. The documentation as provided by Google is at the AdWords ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google AdWords is the dominating force in digital advertising that many marketers are using. Search advertising — ads that pop up after a user searches certain keywords — is a popular option because ...

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow ...

Everything at Google is going the way of machine learning, not just the search results, but also how advertisers bid on their search ads that show up in the search results. Google announced that ...

If you're trying to hire an ad agency to help you with your Google AdWords campaign, don't bring any firm on board until you've done your homework. While some of the following questions carry more ...