The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Unlike many devices unveiled at CES 2026, LEGO’s Smart Bricks system does not rely on AI or an internet connection and is ...

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

At CES, LEGO revealed Smart Play, a new tech infused way to play with LEGO. The systems is powered by LEGO Smart Brick, a new type of brick that features a microchip smaller than a stud on the brick.