Omniture unveiled new patent-pending features to its SearchCenter tools this week to enhance the search engine marketing process and fight click fraud. Omniture SearchCenter 2.0, which will go live on ...

In a previous article, I shared practical insights into finding the right keywords—a foundational skill for any digital marketer. Now, let’s dive into the next chapter: deploying those keywords ...

Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from ...

Performance marketing agency NP Digital has acquired a popular search marketing tool that listens to autocomplete search data from engines like Google. The product, AnswerThePublic -- founded by Gary ...

Marketers already know the importance of SEO, but building a comprehensive program can be overwhelming and difficult. With so many businesses jumping into the online space, it might seem futile to ...

Keyword research is the foundation of any search marketing strategy, but it's a daunting task for beginners If, like myself, you are new to the Search Engine Optimisation (SEO) game, knowing where to ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine ...

Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients.