Social media users’ consumption habits have shifted. They have shorter attention spans and a need for easily accessible and digestible content at their fingertips. As such, short-form, zero-click ...

You're putting yourself out there, sharing insights on social media, and hoping to connect with your audience. But despite consistent posting, the leads aren't rolling in. Your views might be climbing ...

Many people still think that social media content or messaging has a short shelf life. For years, people believed that the ...

Figure out what you actually want to achieve with social media before you start posting anything. What are your goals? Know ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...