One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Extra: Preece et al. Interaction Design, page 343 for an introduction to the method and section 13.4 for a basic description of the method. Read the box: Dilemma on page 411 as well. Definition: ...

Welcome to my new blog, called On Second Thought. I have borrowed both the name and the concept for this blog from my new book, the full title of which is On Second Thought: Outsmarting Your Mind's ...

Heuristic analysis, an e-mail scanning technique that sifts through e-mail messages for the characteristics and behaviors that are unique to spam messages, may help. Dandelions might look pretty, but ...

I recently received a few questions about heuristics and thought the answers may be of broader interest than just to the person asking. 1- What is the difference between the detection by generic ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...