Discover how cutting-edge functional ingredients – from omega-rich parabiotics to sugar-trapping fibers – are transforming ...

Consumers are prioritizing wellness through everyday foods and drinks – ADM’s latest insights show how sensory cues like flavor and color are shaping the next wave of functional innovation Flavor and ...

Consumers want functional food. If nothing else is certain, that is. In many areas, from coffee to bread to plant-based protein to non-alcoholic drinks, consumers want food that can provide functional ...

CHICAGO — The embrace of “food as medicine” is growing, with marketers exploring the use of health claims and “functional suggestions” that speak to consumers who are pursuing holistic health. For ...

As wellness culture is shaping everyday choices, people are more willing to trade indulgence for ingredients that promise ...

Functional food trends are driven by more than just taste: they’re driven by human need. With AI, the market can be analysed and the needs driving consumption understood. Most functional food trends ...

AUSTIN, Texas and TOKYO, Nov. 18, 2025 /PRNewswire/ -- According to DataM Intelligence, the Functional Food & Beverage Market Size reached USD 364.98 billion in 2024 and is projected to grow to USD ...

The field of functional and fortified foods is rapidly expanding as consumers seek products that offer health benefits beyond basic nutrition. However, ...

M&S ‘Brain Food’ range of fortified products launched in January. Credit: Marks and Spencer Do functional foods specifically targeted at brain or cognitive health deliver the benefits they claim and ...

Audrey Morgan is an associate food editor at Food & Wine with over seven years of experience covering food and drinks. She has held staff positions at Liquor.com and Food Network Magazine, and her ...