Disney shared that the number of ad-supported monthly active users (MAUs) it has across ad-supported plans for Disney+, Hulu, and ESPN+ is now 157 million, including 112 million in the United States ...

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. As of now, AVOD Disney+ buyers can only target by age. The announcement, which came on Monday, is a step toward ...

The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscription tier in the United States on Thursday. And experts told TheWrap that the new option ...

Taika Waititi sure loves directing Christmas adverts. In 2020, he did the (pre-AI) one for Coca Cola. In 2023, it was Prime Video. And this year, he’s turning his attention to Disney. Why not? I ...

A still from a Disney-inspired advert for Alzheimer's Research UK. We're big Disney fans here at Creative Bloq, but we have to admit that even today the animation giant often has an unrealistically ...

Disney has come under fire for announcing it is pulling all advertisements from X, formerly Twitter, while still advertising on TikTok. Disney is one of X's top advertisers and the entertainment ...

Disney is responding after its newest Christmas ad sparked a fierce online backlash over the appearance of what many critics said was a hidden 'pro-Palestine' symbol, as debate was stirred again over ...

Disney raised hackles with its Super Bowl ad to thank employees – just days after the Mouse House announced plans to cut thousands of jobs. The 90-second commercial celebrating the company’s 100th ...

The planned price increases for the ad-free options of two of Disney’s streaming services officially took effect on Thursday. The California-based entertainment giant officially upped the per-month ...