Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard. –John Steinbeck on letting go of unwanted anchors Heuristics are mental shortcuts that allow people to make ...

Investing is a complex and challenging endeavor, influenced not only by market dynamics and economic factors but also by the intricate workings of the human brain. The field of behavior science ...

In the fall of 1969, Amos Tversky and Daniel Kahneman—two rising stars in the psychology department at the Hebrew University of Jerusalem—formed a formidable friendship that would change how we think ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...