John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot ...
Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...
The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...
Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. “Have you ever clicked your mouse right here? You will.” So read the ...
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot ...
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