Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Technology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn't ...

American Student List has launched ASL Teen Segments, a behavioral segmentation offering which segments teenaged consumers. The segmentation process groups teens according to gender, social and ...