Today, Apple announced a slate of more than a dozen upcoming Immersive Videos for its Vision Pro spatial reality headset. The first, titled Boundless, launches tonight at 9 pm ET. More will follow in ...

Apple Intelligence is one of the foundations for Apple’s future devices. The company was late to the AI segment dominated by names like OpenAI and Google, so several of the expected advanced features ...

In 2017, Apple launched a brand new app called Clips, a creative video app that originally could only make square aspect ratio movies. It had fun effects, automatic subtitle captions, and more.

Apple today launched a new immersive short film called Submerged for free on Vision Pro, letting users explore a harrowing tale set in a WWII-era submarine. The company also announced its next slate ...

Berger's upcoming short film "Submerged" is set on a World War II submarine and was designed and shot for Apple Vision Pro. “It’s a wonderful new medium that just expands the horizon of storytelling,” ...

Apple today introduced Submerged, the first scripted short film designed for Apple Immersive Video on the Vision Pro headset. The 17-minute movie is set in World War II, and it follows a group of ...

Apple has debuted "Someday," a short YouTube film by Spike Jonze that serves as a 5+ minute ad for AirPods 4 with Active Noise Cancelation. AirPods 4 with Active Noise Cancelation launched in ...