Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Marketers are increasingly eying cross-device campaigns, with mobile acting as the glue that connects the various elements together to ensure a seamless user experience. However, challenges still ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Marketers are adjusting their advertising strategies as consumers grow more aware of digital privacy, and technology companies give them a variety of tools to limit data-sharing. Amid these challenges ...

May 12—WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service carriers regarding allegedly deceptive ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

As mobile devices continue to dominate the digital landscape, it’s crucial for businesses to develop a mobile marketing strategy that complements their existing desktop marketing efforts. However, ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service carriers regarding allegedly deceptive ...