Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising ...

Cooperative advertising involves paid advertising messages with costs shared by retailers and manufacturers. Retailers often initiative the pursuit of co-op ads with the point being that the retailer ...

This may be one of those times you can blame the internet, or at least make it bear some of the responsibility for your marketing distraction. As a small-business owner, you're entitled. After all, it ...