Morton Salt's planned AR experience aims to engage consumers with its brand as the company undertakes a major rebranding effort that includes a more contemporary design while preserving elements like ...

UCHealth's free app now offers patients access to an augmented reality experience that lets them choose a dog to play with virtually while waiting for an appointment or while at home. The use of ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Patient distraction therapy, long-used by UCHealth with virtual reality and other techniques, and joy are framing the Aurora, Colorado-based health system's first in-app augmented reality experience.

Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group, which ...

Just when you thought augmented reality (AR) and mixed reality (MR) had fallen off the creative drawing board, Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR experiences ...

The free Apple Store app has transformed from a portal to Apple’s online store into a portal to another dimension. Download the app on an iPhone before arriving at any brick and mortar Apple Store ...

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

Google and Disney have teamed up and are launching the Mandalorian AR Experience, a new AR app for 5G Pixel smartphones and other 5G Android devices. This collaboration brings the beloved Star Wars ...

Monster Energy Ultra is coming out with a new flavor inspired by the summer while containing zero sugar, Ultra Fantasy Ruby Red. To mark the occasion, the energy drink company will host an immersive ...

Google and Disney have teamed up for a new AR experience featuring The Mandalorian and yes, Baby Yoda is involved. The Mandalorian AR experience “puts you in the shoes of a bounty hunter following the ...